STRAL premiering at Euroluce 2023:
the flow of time in Nature
From April 18 to 23 in Hall 15, Stand 137 at Rho Fiera Milano, STRAL debuts at Euroluce, the biennial event exhibition for the most innovative solutions in the field of indoor and outdoor lighting.
STRAL will present the entire collection for the first time in an experiential stand, where Time and Nature meet to create an immersive and dynamic tale.
From April 18 to 23 in Hall 15, Stand 137 the whole new collection will be a real installation with new products on preview.
STRAL at Euroluce 2023
For the first time under the eyes of lighting and furniture world, STRAL is participating in its debut with a stand completely out of the usual schemes. The company's philosophy finds its fullest expression in what will be an experiential and immersive space. The outdoor scene is inspired by the theater stage system, surrounding visitors and transporting them to an evocative and harsh environment. The ambiance is meant to tell the story of the performance of STRAL products in the most extreme environments, emphasizing their preciousness and elegance.
Sustainable lighting and material cyclicity
Great attention to sustainability and cyclicity of materials as well as to the enhancement of the processing of a noble metal such as stainless steel will be placed in what aims to be a 360° involvement of the visitor, projected into the new STRAL world. The stylistic coherence is expressed through what is the visual communication of the products, materials and solutions proposed.