STRAL debuts at the Milano Design Week in the Archiproducts Milano space

STRAL makes its debut at Milan Design week, choosing the Archiproducts Milano space. Located in the heart of the Design District, the ever-dynamic and versatile space at Via Tortona 31 proved to be the ideal situation to showcase a selection of the new collection designed by Alessandro Zambelli, which will be presented to the thousands of industry professionals visiting the space.

"We considered Archiproducts to be one of the most responsive and contemporary communication targets. For a company like STRAL, we believe it is very important to face other high-level brands in a well-thought-out space," said Alessandro Zambelli - Art Director of STRAL.

                                             Write us to request an appointment

STRAL, is among more than 100 selected brands from all over the world, who with their products and visions of the future will transform the 15 rooms of the showroom into a unique experience of materials, colours and hybrid elements of aggregation: where functions, practices, solutions and spaces, continuously merge and mingle. The relationship between spaces, objects and people is enriched with new forms and solutions, thanks to the project conceived and realised by Studio Salaris.

It will be an opportunity to appreciate the innovative finishes that distinguish the uniqueness of the new STRAL style, as well as to get to know at first hand the preciousness of stainless steel modelled to create elegant and timeless lighting bodies.

Thinking of lamps as true elements in harmony with Nature, surfaces and volumes dialogue with their surroundings, performing their function in a refined and discreet way.

An integration, this, that can best be appreciated in the spaces of Archiproducts Milano dedicated to STRAL.

The products will remain on display until May 2023 and, until then, it will be possible to touch them, receive detailed information and arrange appointments in the heart of architecture and design. During Milan Design Week, which will take place from 7 to 12 June 2022, every day Archiproducts Milano will see a succession of presentations, temporary showrooms, installations, press conferences, exhibitions, meetings and much more.

With the choice of STRAL products in the Inox Graphite finish to permanently illuminate the façade of the building at Via Tortona 31, the collaboration will be further strengthened. Archiproducts has identified in the collection and in the character of the brand, the right partner both from a stylistic and a lighting point of view.