The new STRAL collection
presented at
Milan Design Week 2022
It was a truly unique and important moment for STRAL this first presence at Milan Design Week in the Archiproducts Milano space. A dynamic space where to create connections with other recognized and selected brands.
The collection designed by Alessandro Zambelli, which marked the stylistic and image change of the brand, was revealed to the thousands of people, including sector professionals, who visited the space.
An increasingly close collaboration, this one, valuable and perfect as a springboard for a brand with solid experience, but a fresh and innovative spirit.
"We considered Archiproducts to be one of the most responsive and contemporary communication targets. For a company like STRAL, we believe it is very important to face other high-level brands in a well-thought-out space," said Alessandro Zambelli - Art Director of STRAL.
The inspiration for a full-fledged home
Therefore, the STRAL product finds in the outdoor space of Archiproducts Milano, an integration as realistic as possible. The space, in fact, is a real house and, the selection of products in this environment, proves to be very interesting and inspiring for designers looking for innovative ideas. The overview with the furniture complements of the other brands present, curated by Studio Salaris, also creates a context of synergy that makes it possible to better appreciate the real application of the products in residential contexts.
Request your appointment at Archiproducts
A year-long installation
The installation of STRAL products in Rooms 7 and Room 10 of the Via Tortona space will last until May 2023. It will then be possible to request an appointment to get a closer look at the quality and uniqueness of the production, with direct insights with the sales network.
On the facade of Archiproducts Milano, however, the installation will be permanent.
